Why did Danica Patrick do a commerical that could severely damage her reputation?

I know that Danica has sponsorship from godaddy.com but she didn't have to such a risque commerical spot for them? It was considered so risque that FOX rejected the commerical and it was only viewable on the internet. If you have not seen it and would like to answer this question go to www.godaddy.com to watch the commerical. It is on the front page.